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“For instance, if you are going for a run without wearing a sports bra you will feel the jiggle and it will make you feel conscious about how you might look, whereas if you are wearing a correct compression sports bra your breast will stay at its place, avoiding the jiggle, which will make you feel more comfortable while running resulting in improvement in performance,” she says. “So, people today are ready to spend on good Activewear for the value it provides.”Similarly, Sunishka Goenka says, “The differentiator between sportswear and activewear is the purpose of use and functionality. Sportswear is designed for a specific sport activity that demands comfort and at the same time high resistance and performance. For instance, a scuba diving suit is technically structured for performance and is not suitable for daily activities. While, activewear is curated to amalgamate an active lifestyle with a casual social life, which is rather more flexible and transitional. For instance, yoga wear can be associated with leisure wear for daily chores within a lifestyle.”Fitness as a trend is not just limited to metros. However, Rishabh Oswal feels that fitness movement is still an urban revolution and needs more to be democratised. “In Tier II cities, fitness awareness is sporadic but not completely missing. Women are reluctant participant in any workout, men comprise the majority in gyms. It is important to have a pan-India presence for any brand and as far as activewear is concerned we are hopeful to crack the walls through online presence,” he says.
“Amongst the variety of activewear, mesh leggings, yoga pants, joggers and track pants are high on demand. Trendy, easy on skin and comfortable to wear these bottom wears can be easily teamed with tank tops or sweatshirts for both gym and a stroll through the park,” says Rishabh Oswal.“The key drivers that will outcast other categories would the influence of international fitness workouts such as bringing franchises of international gyms like Physique 57 (Barre Workout), decoding fitness futuristic fabrics that will optimise ones daily fitness routine and celebrating fitness events such as International Yoga Day. These realisations will bring a greater degree of acceptance to the market for activewear,” says Sunishka Goenka.The brand plans to offer good quality products at accessible prices in the ‘Casual and Sports Lifestyle’ segments. The new footwear line is light in weight and is designed with novel fabrics to ensure comfort for long hours of wear. At the same time, the offerings are made available in a range of colours and trendy styles.
About 2.5 million shoppers ordered eight million products during four days of Myntra and Jabong’s special sale from December 22 to 25, a company statement said on Wednesday.The ninth edition of End of Reason Sale concluded with Myntra and Jabong recording a massive surge in sale and trafficWith the 200th store launch coming just ahead of Christmas and New Year, V-Mart has planned a grand celebration campaign at select locations, starting with Kannauj and Mughalsarai, to bolster the festive?spirit among its customers. At both the locations, the company is organizing a ‘Mela’ in large open fairgrounds, inviting the general public to enjoy an eclectic mix of food, fun and entertainment.Shukla said the company will fund expansion through a combination of internal accruals and debt.
The design is crafted to meet the modern-day sensibilities of contemporary dandy men. Fire-breathing dragons, fantastic beasts, regal eagles, all the mythical creatures and several other esoteric designs can now be realized on the emblematic Berluti Venezia leather from shoes and handbags to belts and other small leather goods.Within this category, a popular sub-category has emerged – yoga wear. Yoga clothes have transcended the realm of traditional exercise and is now a rising fashion fad in the active wear/athleisure segment. Influencers and A-listers are often seen sporting yoga wear on a daily basis thus adding to the growing popularity of this category.There is a rising popularity of yoga wear, but is it a category that will benefit Indian players?
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